Digital Integration Hub Gartner Mention

Mia-Platform mentioned as a Sample Vendor in the 2023 Gartner® Hype Cycle™ for Revenue and Sales Technology for Digital Integration Hub

Milan, 10 July 2023 – Mia-Platform has been mentioned in the Gartner report “Hype Cycle for Revenue and Sales Technology” by Melissa Hilbert, Adnan Zijadic, Guy Wood  and Ilona Hansen as a Sample Vendor for Digital Integration Hub.

The Gartner report analyzes that the “revenue and sales technologies must support organizations’ goals, such as digital transformation as well as putting buyers and customer experience (CX) back at the center of the journey. These technologies remove friction in business processes, propel growth and help leaders mitigate external influences that create unforeseen uncertainty.”

The Gartner analysts Ilona Hansen and Guy Wood writes about the business impact of the Digital Integration Hub for sales, that helps:

  • “Provide sales teams with rich and responsive access to customer data, orders, inventory, catalog, pricing, etc. of massive data sources.
  • Reduce the cost of running SOR or limit the fees paid to SaaS providers for API consumption.
  • Enable 24/7 operations enhancing customer experience through self-service, digital commerce and loyalty.”

The analysts also mention Mia-Platform as one the Sample Vendors for Digital Integration Hub.

The full report is available for Gartner subscribers here.

What is a Digital Integration Hub?

According to Gartner, “Digital integration hubs for sales provide low-latency, high-throughput API-/event-based data access by aggregating and replicating multiple system-of-record (SOR) sources. Sales force automation (SFA), sales enablement and other tools access a data management layer that synchronizes with the SOR via event-driven patterns. Application leaders should assess it because it enables scalable, 24/7 data access, reduces workloads on the SOR and improves business agility”*.

Mia-Platform Suite has been mentioned for Digital Integration Hub- enabled API platform in the following Gartner reports:

*Gartner, Hype Cycle for Application Architecture and Integration, 2022, by Andrew Comes, Wei Jin, Published 21 July 2022

Gartner, Hype Cycle for Sales and Revenue Technology 2023, Melissa Hilbert, Adnan Zijadic, Guy Wood, Ilona Hansen, 10 July 2023.

Gartner, Essential Patterns for Data-, Event- and Application-Centric Integration and Composition, By Steve Deng, Published 9 March 2023

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About Mia-Platform

Mia-Platform is an Independent Software Vendor (ISV) which delivers one of the leading solutions worldwide for the end-to-end creation of cloud native digital platforms.

Its powerful software suite with full DevOps Lifecycle Management provides a unique Console to simplify the development and operations of cloud native applications based on APIs, Microservices, Fast Data andDevOps, and to incrementally build a company’s Digital Platform.

Mia-Platform enables a smoother Developer Experience for Cloud-Native Application Development, thanks to the combination of its Self-Service Developer Portal (Mia-Platform Console) and Service Catalog (Mia-Platform Marketplace).

The platform is thought to support companies in their adoption path of Platform Engineering and Composable Architecture paradigms.

Mia-Platform is one of the fastest growing tech companies in Europe, and has been mentioned for two years in a row among the top 10 Italian tech companies in the “FT 1.000: Europe’s Fastest Growing Companies” ranking by The Financial Times.

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