The digital platform for mobility in Lombardia

Data about planned and real-time routes are a complicated group of information spread upon different business areas. Trenord chose Mia‑Platform to organize, centralize and exhibit all those data towards users thanks to the app for mobility in Lombardia.

Industry: Mobility & Transportation

Benefits Generated

Time to Market

In only 6 months, Trenord could arrive on the market with the official application for transportation in Lombardy that today allows passengers to perform a wide range of actions. Every update happens in a few weeks and the communication between the user and the platform enables real-time response to the needs of the user, integrating all the touchpoints.

Analytics and Sales

Thanks to a listening channel with users, to a Beta Testing project and to Mia‑Platform analytics, Trenord can design and plan new functionalities and services for employees. With more than 50 thousand active daily passengers, Trenord App has reached the remarkable goal of 800 thousand downloads and mobile tickets sale have overcome the website ones.

Scalability and Flexibility

Thanks to the available data, Trenord can now plan and realize commercial agreements with third parties that can be exploited with no additional investment in technologies and time. A first concrete example is an agreement signed with Moovit that allowed - thanks to an easy exposure of Trenord APIs - to sell tickets directly from their app, the first one in the world for public transportation usage.

Who is Trenord?

Trenord is the first railway service in Lombardia, the most “moving” region in our country, where everyday over 820 thousand people are taking the train.
It manages the railway service in the hinterland of Milan, the regional railway service, the Malpensa Express train service for the airport, and the cross-border routes Como-Chiasso and Malpensa-Bellinzona.

The Goal

Transformation of Trenord from a railway company to a new digital platform for mobility

The mission of Mia-Platform is to focus on the creation of a Unique Digital Platform of Trenord, capable of aggregating all the data about planned and real-time routes and exhibit them towards users of the official Trenord App. In this way, the App becomes the focal point of every traveler that uses the mobility service, integrating into a single tool all the features used daily.

Analysis and Development

Based on our market analysis, we:

designed the connectors that could find and reorganize routes data in order to move them to the Digital Platform;
defined the services and logics inside the Platform;
realized the UI/UX of new application through a Personas and Customer Journey analysis.

Afterward, we developed the first pilot project to use all routes data gathered by the different touchpoints. Gradually the Platform has integrated other business units and additional services have been developed. Finally, we deployed to production both the Platform and the two applications Android and iOS.

Support and Services

Thanks to the App, the users can now consult the data about planned and real-time routes; acquire tickets; save stations, trains, and lines in the favorites; activate notifications in specific days and times, and receive news and promotions.

Mia-Platform and Trenord introduced a feature of geo-localization in the App to allow real-time communication between users and the platform. Whenever a user enters a train station, this feature enables Trenord to instantly send to the user notification on the level of crowding inside the station.

The App also communicates the level of crowding of trains, calculated through sensors that Trenord has on its facilities. Moreover, we recently integrated a joined service with ATM, through which users can use the Trenord’s App to access Milan’s metropolitan trains.

With the aggregation of routes data, the continuous activity of listening to users and so the planning of new releases, today Trenord app is the reference point for passengers. Moreover, thanks to the easy exposure of data through APIs, Trenord can turn into a real Data-Driven Company and use data to stipulate new business agreements with very little investments in time and technology.

“Mia-Platform provided know-how and a technological platform that allowed us to make huge progress. Day by day, we create new digital services for our customers and we never stop innovating. In fact, every year we release new functionalities”

Massimo Pasquini
Head of Digital Communication & Social Network @ Trenord