Mia-Platform Brand Guidelines

These guidelines show how to properly use the Mia-Platform brand out in the wild.


General Information

We’ve created these guidelines to help you use our brand and the related assets without having to negotiate legal agreements for each use.

To make any use of our marks in a way not covered by these guidelines, please contact us at marketing@mia-platform.eu and include a visual mockup of intended use.

01. Logos

The Mia-Platform mark includes the Mia-Platform name & logo.

It could be used in three different ways:

  • Horizontal logo: Intended to use for the majority of applications;
  • Vertical logo: only if required from the layout;
  • Mia-Platform Brand Symbol.

Logos should be readable and visible. When downloading the logos, you will find negative versions too.
Please don’t modify the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Mia‑Platform, or in a way that confuses Mia-Platform with another brand (including your own).


02. Palette & Gradient

The main colors are the “primary blue”, #1890FF, and the “primary black” #202526.

The secondary palette consists of the other colors in the logo: #5F36DD, #2CB47B, #FF9933, and #F03F44.

To use them accordingly to different layouts you can use also the suggested color variations.

Please refer to brand guidelines for color combos and how to use them.

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Mia-Platform uses the gradient as a distinguishing mark. The gradient must be inserted in artworks with the color progression shown below. Items and copy on the gradient should be readable.

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03. Typography

We choose Inter as our official font. It is a Google Font open source created by designer, Rasmus Andersson, carefully crafted and designed for computer screens.

It’s possible to use Semibold, Medium, Regular and Light weight; sometimes also Bold weight.

🛑 Do not use Extra Bold in your artwork.

As a secondary typeface, we can use Menlo, a monospaced sans-serif typeface designed by Jim Lyles.
It is possible to use it for little copies and visual assets with developers as target.

Typography Reference (1)

04. Iconography & stock images

We adopted “Phosphor” as our icon set. It is an Open Source Project designed by Helena Zhang and built by Toby Fried.

It is allowed to use stock images. We prefer real photos that show real people who can convey positivity and personify our values. For reference, see the brand guidelines.

05. Dos & Don’ts

🛑 Don’ts

You are not allowed to use the Mia-Platform marks in the following ways:

  • Don’t modify our marks in any way or integrate parts of our marks into your own.
  • Don’t misspell our name. Mia-Platform should always be written with an “M” capital letter, “P” capital letter and the hyphen between the two words;
  • Don’t put our name (or part of our name, e.g., “Mia”) in your company name, product name, or domain name.
  • Don’t use our marks in a way that implies affiliation, sponsorship, or endorsement by Mia-Platform without consent.
  • Don’t imitate our visual identity — meaning, the distinctive look and feel of our marks or websites.
  • Don’t use our branding or marks on merchandise without consent.



You are allowed to use the Mia-Platform marks in the following ways. Before doing it, please see our Brand Guidelines.

  • You can refer to Mia-Platform or our products in an informational context in articles, websites, etc.
  • You can say your product or part of it works with, is compatible with, or was built using Mia-Platform or our products.
  • You can use the word “Mia-Platform” and our logos to link to Mia-Platform pages and content.

06. Questions

If you have questions about these guidelines, please contact marketing@mia-platform.eu.

To request permission to use the Figma Marks in ways not authorized in these guidelines, contact press@mia-platform.eu.

Download the Assets and the Guidelines