Concrete Investing needed to improve the flexibility of its real estate crowdfunding platform to support its growing business. The company wanted to have a more efficient management of its current and potential customers while guaranteeing compliance with the new EU regulation on crowdfunding.
In the starting stages of the project, Mia-Platform team conducted an assessment analysis with envisioning workshops to analyze the client’s existing architecture, map its business needs and define common goals.
After conducting a series of in-depth customer journey analysis, a consistent UX/UI was defined to best meet the needs and wants of the investor community.
The collaboration between Mia-Platform and Concrete Investing was based on a continuous feedback process in order to create a product in line with the client’s expectations both in terms of technology and functioning.
Thanks to the ready-to-use microservices available in Mia-Platform Marketplace, the architecture of the crowdfunding platform was redefined with a composable perspective. The solution was developed with an incremental approach and resulted in a significant acceleration of the time-to-market, a seamless customer experience and an adequate compliance to the new regulation.
In particular, thanks to Mia-Platform Back Office, Concrete Investing was able to create and customize its own back office tool for both business and technical figures. The solution allowed to greatly improve the management of investment orders coming from the community of investors. Managing important flows of investment requests has become quick and easy thanks to a single interface that is simple to use and adaptable to the context of real estate equity crowdfunding.